Influential is a global influencer-marketing firm that uses data and AI to match brands with creators in order to drive and measure impact. These two sizzle reels produced for Influential offer a concise look back at some of the client campaigns they’ve led - distilling campaign insights into a cohesive piece through visual metaphors, kinetic typography, tight rhythmic edits, and layered motion and sound design that humanises metrics and effectively highlights Influential’s digital imprint.